governed by design

microsoft native

From Signal to Execution

Decision Intelligence for Retail & Commerce

BI:WRX helps retailers and e-commerce organizations transform fragmented data into real-time commercial execution.

Why Commerce Organizations Need Decision Intelligence

Commerce organizations operate across pricing, promotions, customer journeys and omnichannel operations. However, decision-making is often slowed down by fragmented data, inconsistent KPIs and manual coordination across functions.

BI:WRX connects data, aligns decision frameworks and enables automated execution across commercial operations.

Pricing & Promotion Steering

Customer & Channel Performance

Omnichannel Commercial Alignment

Operational & Financial Integration

The BI Lab Model: From Insight to Embedded Action

We don't sell software. We build decision systems tailored to how your organization actually works. Four phases, one outcome: intelligence that scales.

discovery

Map your decision architecture. Identify where insights create the most leverage. Define OKRs that translate strategy into measurable operational outcomes.

2-4 weeks

executive alignment

architecture

Design the intelligence layer between your operational systems and ERP. Harmonize metrics across departments. Establish the single source of decision-ready truth.

4-6 weeks

Data sovereignty

factory

Build automated insight pipelines. Configure AI agents that trigger workflows. Embed intelligence directly into operational cadence. No manual reports.

8-12 weeks

Automation-first

scale

Expand across functions and geographies. Continuously adapt as your business evolves. Intelligence becomes the operational nervous system of your organization.

Continuous

Self-learning

Key Study Findings

5%

der Unternehmen sind vollständig omnichannel-integriert

49%

fühlen sich nur neutral bei datengestützten Entscheidungen

9%

haben AI aktiv in Entscheidungsprozesse eingebettet

3%

sehen sich regulatorisch vollständig vorbereitet

Über die Studie

Der eTail Germany Playbook 2026 basiert auf einer Befragung von 100 Führungskräften aus dem DACH-Raum. Die Studie analysiert den Status quo in drei zentralen Bereichen: Omnichannel-Integration, Decision Intelligence & KI sowie regulatorische Readiness.